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The Human Voice Connects Us Like Nothing Else On The Planet

I believe podcasting can (and should) act as the central pillar to all your content and marketing efforts.

When you get Podcasting right, it will…

✔ Help you to create a truly unique value proposition

✔ Give you legacy content that will help you for years and decades to come

✔ Save you time by feeding all your other marketing channels with ease

Where Are You?

Is podcasting for me?

 

Short answer?

Yes

Looking at the facts…
It’s 100% natural to be ‘pod-curious’

With the rise of artificial intelligence in voice controlled devices, we will rely less on screens to communicate and get things done.

As a result, we’ll be speaking and listening more, and that’s a good thing.


In The U.K 🇬🇧

  • 23% OF UK PEOPLE HAVE LISTENED TO A PODCAST IN THE PAST MONTH 🗓

  • OF THOSE LISTENING, 21% HAVE STARTED LISTENING IN THE LAST 6 MONTHS 🎧

  • ON AVERAGE PODCAST LISTENERS SPEND 3.6 HOURS LISTENING TO PODCASTS IN A TYPICAL WEEK ⏰

  • LISTENERS TEND TO BE YOUNGER, WITH 2/3 OF NEW LISTENERS AGED 16-34 👫

  • 70% OF LISTENERS HAVE HEARD PODCAST ADVERTISING AND ¾ OF THOSE HAVE TAKEN ACTION AS A RESULT 💰

In The U.S.A 🇺🇸

  • 124 MILLION PEOPLE IN US HAVE LISTENED TO A PODCAST 📢

  • 50% OF ALL U.S HOMES ARE PODCAST FANS (THAT’S OVER 60 MILLION 🏠)

  • MONTHLY LISTENERSHIP IS UP 24% SINCE LAST YEAR ALONE 📈

  • BRAND INVESTMENTS IN PODCASTING IS GROWING 85% YEAR OVER YEAR 💸

  • AUDIO IS ON 🔥- 100 MILLION SMART SPEAKER SALES PROJECTED BY 2019


Interested? You should be…
Read On ⬇

 

* UK sources from radiotoday.co.uk March, 2018 - U.S.A stats The Infinite Dial 2018, Edison Research/Triton Digital

I’m Getting Ready To Start My Podcast

It’s great you already know the power of podcasting. I’m a big fan too.
Without podcasts I wouldn’t be the ‘renaissance man’ I am today. (Joke).

The Truth ⬇

• Great podcasts are powerful business and marketing tools.

• Most podcasters don’t get that - so just like YouTube channels and websites, most are pointless vanity projects.

• Great podcasts need time and effort to plan.

• Most podcasts die after around 12 episodes (the industry term is ‘podfade’).

Still serious about starting a podcast for your business?
Check this list out before you hit record

You’ll need…

  1. A mobile ready website that points to your podcast - your podcast should also point to your website

  2. A free giveaway to encourage people to sign up - so you can get to know your listeners

  3. At least one congruent offer

  4. A well thought out content plan

  5. Time and maybe people, if you don’t like or don’t have time to record

  6. Decent gear to record with

  7. A killer production team with capacity

⬆ Yes of course I can help you will all those things

 
 

Don’t give up. I have a professional production team waiting to help ⬇