Is podcasting for me?

 

Short answer?

Yes

Looking at the facts…
It’s 100% natural to be ‘pod-curious’

With the rise of artificial intelligence in voice controlled devices, we will rely less on screens to communicate and get things done.

As a result, we’ll be speaking and listening more, and that’s a good thing.


In The U.K 🇬🇧

  • 23% OF UK PEOPLE HAVE LISTENED TO A PODCAST IN THE PAST MONTH 🗓

  • OF THOSE LISTENING, 21% HAVE STARTED LISTENING IN THE LAST 6 MONTHS 🎧

  • ON AVERAGE PODCAST LISTENERS SPEND 3.6 HOURS LISTENING TO PODCASTS IN A TYPICAL WEEK ⏰

  • LISTENERS TEND TO BE YOUNGER, WITH 2/3 OF NEW LISTENERS AGED 16-34 👫

  • 70% OF LISTENERS HAVE HEARD PODCAST ADVERTISING AND ¾ OF THOSE HAVE TAKEN ACTION AS A RESULT 💰

In The U.S.A 🇺🇸

  • 124 MILLION PEOPLE IN US HAVE LISTENED TO A PODCAST 📢

  • 50% OF ALL U.S HOMES ARE PODCAST FANS (THAT’S OVER 60 MILLION 🏠)

  • MONTHLY LISTENERSHIP IS UP 24% SINCE LAST YEAR ALONE 📈

  • BRAND INVESTMENTS IN PODCASTING IS GROWING 85% YEAR OVER YEAR 💸

  • AUDIO IS ON 🔥- 100 MILLION SMART SPEAKER SALES PROJECTED BY 2019


Interested? You should be…
Read On ⬇

 

* UK sources from radiotoday.co.uk March, 2018 - U.S.A stats The Infinite Dial 2018, Edison Research/Triton Digital