I’m Getting Ready To Start My Podcast
It’s great you already know the power of podcasting. I’m a big fan too.
Without podcasts I wouldn’t be the ‘renaissance man’ I am today. (Joke).
The Truth ⬇
• Great podcasts are powerful business and marketing tools.
• Most podcasters don’t get that - so just like YouTube channels and websites, most are pointless vanity projects.
• Great podcasts need time and effort to plan.
• Most podcasts die after around 12 episodes (the industry term is ‘podfade’).
Still serious about starting a podcast for your business?
Check this list out before you hit record
A mobile ready website that points to your podcast - your podcast should also point to your website
A free giveaway to encourage people to sign up - so you can get to know your listeners
At least one congruent offer
A well thought out content plan
Time and maybe people, if you don’t like or don’t have time to record
Decent gear to record with
A killer production team with capacity