Bad marketing = creepy
Good marketing = helpful
Creatives like to live in the moment.
That’s all well and good, but when the shit hits the fan, we need to know where we can get our money from.
Often, when we wait until the shit does hit the fan, overwhelm and panic sets in.
When it comes to marketing, there is no shame in understanding who your best customers are, and where to find them.
There’s also no shame in planning ahead, so that when your contract ends or when work is a little bit thin on the ground, you have something already in place to let people know you’re available.
That’s important because it avoids you coming across as desperate and entering ‘creepy marketing’.
If you have any feelings of shame attached to self-promotion, put them aside. Marketing is important to you and valuable to your customers.